Backward crossovers, 4 to 6 since September.
Scored from the bench in under a minute. The family can read it that night.
Player development for minor hockey
One player. One record.
Every team, every season.
Athlete Atlas turns player evaluations into a development record that follows a hockey player from their first tryout to their last game. Coaches build it from the bench. Parents see it as it grows. It moves with the player from team to team within your association.
Coaches will change. Teams will change.
The record stays with the player.
Built in Ontario. Free to families today.
Minor hockey
615,000+
registered players in Canada
91%
of U7–U15 players return the next season
$4,500–7,400
a year per family, rep hockey
Nearly 60%
of hockey parents spend over $5,000 a year (2019 survey)
Sources: Hockey Canada 2025–26 registration; RBC cost-of-hockey analysis for GTHL/NTHL families; FlipGive and Scotiabank 2019 survey of hockey parents in Canada and the US.
Built for
U9 first evaluations
Quick evaluations between shifts
The mid-season check-in
Goalie development
"How is my kid doing?"
House league progress
Placement conversations
The end-of-season evaluation
Spring and summer hockey
The coach who inherits a team cold
How it works
Written once from the bench. Read by the right people, for years.
A coach scores a player 1–10 on the skills they watched, with separate skills for goalies, and adds a line of feedback for the family. Everything lands on one record.
This month's goal: edge control.
No guessing and no waiting for the year-end meeting. The coach's own words, when the coach is ready to share them.
Board battles: building strength on the puck. Pair with a steady partner while we work on it.
Private notes help the coaching staff plan the next practice. They are not shown to families in the app, and coaches are asked to write them with the same care as feedback. They are planned.
Three evaluators. Blind scores. One decision.
Placement decisions that stand on a record, with a full season behind them, not one weekend. Tryout mode is planned.
New coach, same record.
When a coach takes over a team, every evaluation, goal and line of feedback is already there. Nobody starts cold.
Working on what the team actually needs.
With the family's permission, a skills coach sees the player's goals and scores and adds an evaluation of their own.
One record, every season
Ten coaches. A few private trainers. Nobody sharing notes.
A family pays the team coach, the skills coach and the goalie coach separately, and none of them sees what the others are working on. Development lives in paper forms, a tryout app that goes quiet in September and the memory of whoever ran the bench last year. Athlete Atlas puts everyone who supports the player around one record: today, the team's coaching staff and the family; after the pilot, the private trainers the family chooses.
- Stays with the player from team to team within your association
- Private trainers work from the same goals, after the pilot
- Sharing beyond the association: planned, and the family chooses (privacy policy, section 8)
- Private notes are for the team's coaching staff
Who it is for
Four people make a season work. Each one gets a different view of the same record.
Associations
One rubric, every team. Decisions that stand on a record.
- Consistent evaluations across every age group and tier
- From the December release: see whether teams are evaluating and how often, not what was written about a child
- Planned: tryouts with several evaluators and blind scoring
- A development history that outlasts each season's volunteers
Designed for Ontario minor hockey associations first.
Coaches
Honest feedback, without the paperwork.
- Score a player between shifts, 1–10 on the skills you watched
- Feedback the family reads, in your own words; private planning notes for the coaching staff are planned
- Set goals a parent can actually help with at home
- Walk into every parent conversation with the record open
Parents
Finally, a straight answer to "how is my kid doing?"
- Scores and the coach's feedback as the season goes, not once in March
- The goals your child is working on
- A record that stays when the team changes
- Free to families today. Your association provides it. The head coach confirms you are the guardian before you see anything
Trainers and skills coaches
Stop coaching blind to what the team is working on.
- See a player's goals and scores, with the family's permission
- Add your own evaluation to the same record
- Goalies are evaluated on goaltending skills, separate from skaters
Trainer access arrives after the first season of pilots.
Transparency by design
Everyone sees what their role needs.
| Family | Coach | Trainer (after the pilot) | Association (December release) | |
|---|---|---|---|---|
| Scores | Own child | Own team | If the family allows | Counts only |
| Coach feedback and goals | Own child | Own team | If the family allows | No |
| Private notes (planned) | Not in the app (you can ask) | Own team | No | No |
| Placement view (planned) | Not in the app (you can ask) | Own team | No | No |
| Who evaluated, and when | Own child | Own team | No | All teams |
A parent or guardian asks for their child by name and date of birth and confirms they are the child's parent or legal guardian; the head coach confirms them before anything is shown. The association administrator arrives with the December release; private notes are planned, and trainer access follows the pilot. The placement view, also planned, says whether the coaching staff think a player is ready to move up, at the right level for now, or would do well with more time to develop at this level. Your association is accountable for its players' records, and Athlete Atlas is its service provider. A few people at Athlete Atlas can open a record, only to help when you or your association asks or to deal with a security problem. You can ask for a copy of your child's record at any time, and ask for it to be deleted. Details in the privacy policy.
Not another team app.
Keep your registry, your scheduling app and your team chat. Athlete Atlas does the one thing none of them do: it tracks how each player is developing, and keeps that record for the player.
- Keep
- Your registry, TeamSnap, TeamLinkt, RAMP, your website
- Replace
- Paper evaluation forms, spreadsheets, the year-end PDF nobody can find
- Add
- A season-long, season-after-season record families can see and staff can trust
Questions we get
Does this replace TeamSnap, our registry or our website?
No. Athlete Atlas covers evaluations, goals, parent visibility and the player's record. Everything else stays where it is.
How do coaches share honest feedback?
Every evaluation has feedback the family reads, written to help: strengths first, then what to work on next. Private notes for the coaching staff's planning are planned. They are not shown to families in the app, coaches are asked to write them with the same care as feedback, and families can always ask for their child's information.
How is my child's data protected?
A parent or guardian asks for their child by name and date of birth and confirms they are the child's parent or legal guardian; the head coach confirms them before anything is shown. Your association is accountable for its players' records, and Athlete Atlas is its service provider. You can ask for a copy of your child's record at any time, and ask for it to be deleted. It is stored with Google Cloud in the United States. The privacy policy explains what is stored, who can see it and where it is kept.
What does it cost?
Pilot associations use Athlete Atlas free for the rest of the 2026–27 season, in exchange for feedback. After the pilot, associations pay a small fee per player per season. It is free to families and coaches today.
Which sports and levels?
Hockey first, house league through AAA, including goaltender-specific evaluation. The framework is built to extend to other association-run sports.
Does it work at the rink?
Yes. It runs in the browser on any phone or tablet. If the rink has a weak signal, open the quick evaluation before you go in and keep it open: what you save stays on your phone and is sent when the signal returns. Native iOS and Android apps are planned for 2027.
Free for the 2026–27 season
Put your season on the record. Free.
We are opening Athlete Atlas to a small number of Ontario associations and teams for the rest of the 2026–27 season at no charge, in exchange for honest feedback. Tell us who you are and we will set you up: a 20-minute walkthrough, then your coaches are evaluating within the week.
- Free for the rest of the season, no card required
- Set-up and coach onboarding done with you
- Your teams, your data, your pace